Levi’s® Fresh

Cue the colour! Inspired by our Fresh Produce collection from the 1970s, Levi’s® Fresh features a beautiful range of sustainably dyed pieces across all categories for men and women, from our 501® jeans to our sweats and even accessories. The icy shades are derived from natural dyes (real fruits, veggies or minerals) and use water-saving techniques that help conserve energy and reduce our reliance on pollutive synthetics. You’ll also see special tabs that feature various fruits and vegetables inspired by the carrot tabs from the original 1970s Fresh Produce collection. Whether worn in monochromatic head-to- toe looks or mixed and matched, the collection represents optimism, comfort and sustainability.